Premium Network, the online
advertising network and promotions firm, today announced the launch
of a major online advertising campaign to support the introduction
of Philips' new pocket-sized RUSH! Portable MP3 digital audio player.
Premium Network was selected by Philips to apply its broad range
of creative services and targeted ad network to create a unique
and compelling launch campaign for the RUSH! player. Premium Network
designed and managed a comprehensive online promotional campaign
including banner advertising on its Network, creating flash movies
and managing all services supporting an exciting sweepstakes offer.
The campaign is currently running on a variety of sites targeted
specifically toward a younger audience with high levels of interest
and involvement in MP3 music including Vibe.com and Spin.com. .
The sweepstakes promotion page is located at: http://www.premiumnetwork.com/promotions/philips .
A unique benefit that Premium Network is able to provide to Philips
is complete end-to-end design, management and execution of the
campaign. Ken Margolis, President of Premium Network, says ".thanks
in large part to our breadth of skill and online advertising expertise,
are able to save marketer's a lot of planning and implementation
time and we cater to their needs. Once we clarified Philips' objectives
for the RUSH! player launch, we were able to carry through all
aspects of the promotion from inception to completion. For clients
that want comprehensive online promotions including highly targeted
advertising as well as more innovative techniques such as sweepstakes,
events and co-branding games, we bring a higher level of capabilities
than other firms."
The Philips Rush! Sweepstakes will run through December 15, 2000.
Winners of the Philips Rush! Sweepstakes for a Trip for Two to
a Music Awards Show of Choice will be announced on December 31
st .
About the Premium Network:
The Premium Network is an advertising and marketing consulting
firm, specializing in selling Internet advertising. The advertising
and promotion Network with over one billion monthly impressions
has been established to bring on-line advertising capabilities
to a higher level. Premium Network provides its customers with
a full range of services, including advertising representation,
ad banner serving, sweepstakes creation and management and client
billing. To find out more about Premium Network and its capabilities,
visit http://www.premimnetwork.com.
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