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SAN FRANCISCO, CA, February 1, 2001
Premium Network Launches Premium Music Network, The Firm's Second Promotional Portal, For Music Lovers and Young Adults

Premium Network, the leading online promotions firm, today announced the launch of Premium Music Network, the firm's second targeted promotional portal.

Premium Network introduced its promotional portal concept to provide advertisers superior value by combining handpicked sites, exceptional content and compelling promotions. Premium Kids was the firm's first genre-focused portal and, based on that success, Premium Music Network now offers the same level of value for advertisers focused on young adults.

Premium Music Network offers a complete array of content for music lovers. The site contains articles and interviews with top musicians and groups, reviews of music products, contests and prizes, and features member sites such as AudioFind, DiskJockey.com, Gavin.com and SmasHits.com. The site's editor is music industry insider David Gross. The site leverages the unique promotional portal concept and provides advertisers exceptionally targeted advertising and promotions in this sought after category.

Premium Network President Ken Margolis said, "This is our second genre-specific promotional portal. We now offer advertisers a more cost-effective and productive means of targeting two major audience segments: children and young adults. We plan to continue to develop these promotional portals to provide our advertisers with the same opportunities to efficiently reach additional key audience groups. Our next site will focus on a high-tech audience and will be forthcoming in the next few months."

Premium Music Network affords advertisers rapid planning and campaign deployment cycles by virtue of the ability to provide extensive options for reaching a young adult audience. Targeting options allow advertisers the ability to reach exactly the audience they seek while accommodating all of the unique aspects of the campaign. Target variables can be customized and can include geographic and demographic specifications of consumers and Premium Music Network web sites.

About the Premium Network:

The Premium Network is a network of web sites that provide strategic ad banners, integrated and rich media sponsorships, and runs effective contests and promotions. Premium Network has been established to bring on-line advertising capabilities to a higher level. Premium Network provides customers with a full range of services, including advertising representation, ad banner serving, account management and client billing.

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