Premium Network Launches Premium Kids,

A Unique Promotional Portal For Children’s Sites

SAN FRANCISCO, CA, November 7, 2000 – Premium Network, the leading online promotions firm, today announced the launch of Premium Kids (http://www.premiumkids.net), a new promotional portal that ties together a powerful group of children’s web sites.

For Premium Kids’ clients, the portal offers an efficient new way to incorporate a younger audience into highly effective online advertising and promotional campaigns. Premium Kids has brought together a long list of top quality sites for games, contests, book and product reviews, stories and links into a single site that is the ultimate destination for kids on the web. In addition, Premium Network’s "Premium One Service" unifies the ordering, billing and reporting functions to make purchasing and monitoring a Premium Kids campaign as simple as running a single ad.

Ken Margolis, Premium Network President said, "In addition to the value of Premium Kids as a service to advertisers, we are extremely proud of what Premium Kids offers to its audience. Premium Kids not only links a select group of premium children’s web sites, but complements them with additional content that is edited by Dan Guliasi, an award winning California educator. I think that Premium Kids makes a great addition to the options available to children and parents on the web."

Premium Kids affords advertisers rapid planning and campaign deployment cycles by virtue of the ability to provide extensive options for reaching a younger audience. Targeting options allow advertisers the ability to reach exactly the audience they seek while accommodating all of the unique aspects of the campaign. Target variables can be customized and can include geographic and demographic specifications of consumers and Premium Kids web sites.

About the Premium Network:

The Premium Network is a network of web sites that provide strategic ad banners, host content integrated and rich media sponsorships, and run effective contests and promotions. The Premium Network has been established to bring on-line advertising capabilities to a higher level. In addition to the original Premium Network, the firm recently launched Premium Kids and will soon offer the Premium Music promotional portal. Premium Network provides its customers with a full range of services, including advertising representation, ad banner serving, account management and client billing.