Premium Network Launches Premium Games Network, The Firm's Fourth Promotional Portal, For All Gaming Enthusiasts

SAN FRANCISCO, CA, May 2, 2001 – Premium Network (http://www.premiumnetwork.com), the leading online promotions firm, today announced the launch of Premium Games Network (http://www.premiumgames.net), the firm's fourth targeted promotional portal.

Premium Network introduced its promotional portal concept to provide advertisers superior value by combining handpicked sites, exceptional content and compelling promotions.  The Premium Kids Network (http://www.PremiumKids.net), the Premium Music Network (http://www.PremiumMusicNetwork.net) and the Premium Tech Network (http://www.PremiumTech.net) were the firm's first genre-focused portals and, based on those successes, the Premium Games Network (http://www.PremiumGames.net) now offers the same level of value for advertisers appealing to all elements of the gaming community. 

Premium Games is a one-stop gaming portal that has something for every kind of gaming enthusiast.  The site offers a wide selection of games, reviews, tips and articles.  Participating sites like N64Shooters.com, PrimaGames.com, MegaGames.com, ItsYourTurn.com and ArcadePlanet.com appeal to every kind of game enthusiast including family, casual, sports and hardcore gamers.  The site's unique promotional portal concept provides advertisers exceptionally targeted advertising and promotions in this sought after category. 

Premium Network President Ken Margolis said, “The Premium Games Network adds to our growing array of genre-specific promotional portals.  Our unique strategy of aggregating content to maximize its attractiveness to specific audiences has, thus far, proven to be highly effective.  As a result, our advertisers gain a more cost-effective and productive means of zeroing in on specific audience segments.  Our advertisers have been extremely enthusiastic about these sites and we plan to continue building our portfolio."

With more than 1 billion monthly ad impressions under contract, Premium Games affords advertisers an unparalleled opportunity to reach their target audience while accommodating all of the unique aspects of their campaigns.  Target variables can be customized and can include geographic and demographic specifications of consumers and Premium Games web sites.

About the Premium Network:

Premium Network has a unique philosophy: Better Audience = Better Advertising.  One of the oldest and now one of the largest online advertising firms, Premium Network focuses on aggregating related content appealing to specific audiences.  More than 7 billion monthly ad impressions under contract from related sites provide far greater power to target specific audience segments than conventional approaches.  Exceptional services, promotions and sweepstakes make Premium Network the one-stop advertising value.