Premium Network, Inc. (http://www.premiumnetwork.com), the leading online
advertising and promotions firm, today announced it will offer full service
creation of Point-of-Purchase (POP) Displays that will tie into online advertising
and web-to-retail promotions.
The Premium Network Point-of-Purchase (POP)
Display program provides
creative and promotional services to marketers by linking in-store
POP displays to online advertising programs. With the POP program,
marketers will have the opportunity to expand their consumer base
by utilizing Premium Network’s ad network audience of over
50 million unique visitors. Online consumers would be informed
about exciting in-store promotions and sweepstakes at brick-and-mortar
retailers. Special coupons and premiums picked up by consumers
from the retailer would then tie-in to an online component, for
example, matching a coupon to an object online in order to win
a prize.
Premium Network's turnkey approach integrating online and off-line
promotions offers a closed loop and integrated marketing program
with full accountability, as well as offering a greater ability
to sell to core customers both off-line and online.
Advertisers may purchase the POP services of this program as
a suite or individually. The basic services include:
Engineering and Production
Premium Network's team of POP experts will provide complete engineering and
design services from basic counter card displays to elaborate motorized,
die-cut, corrugated molded plastic and permanent-in store display installations.
POP Deployment
Premium Network's team will deploy POP displays direct to individual retailers
and fulfillment centers to insure the display reaches destination on schedule.
POP Promotion and Sweepstakes Integration
Premium Network offers integration of its online audience of 50 million U.S.
consumers to advertise product launches and direct consumers to the retail
location nearest them to participate in an in-store POP promotion.
Unique Web-to-Retail Program
Premium Network creates and distributes a stand-alone custom designed POP display
that holds a sweepstakes entry at retail stores. The entry form provides
instant discount coupons to buy the product retail or online. Sweepstakes
entries send consumers back to a mini-website to register for the promotion
with a unique PIN number. Sweepstakes entries are placed in a custom designed
display and can take up no more counter space than a stack of traditional
trading cards or consist of an elaborate motorized floor standing display
with the product on view. Sweepstakes entries can also be attached directly
to product, placed inside a product box, or designed as a collectable card.
Premium Network also manages a back-end database of registrations
on the promotional mini-site. Winner selections and sweepstakes
prize fulfillments are managed and provided to the marketer with
the name and address of each user who participates in the promotion
for future marketing programs.
The more than 100 million unique monthly visitors to Premium Network’s
family of online sites provide far greater potential in advertising
than conventional approaches used to target specific audience segments.
With over 150 sites and Premium Network's core products of site-specific
advertising, ad networks, and database targeting, advertisers can
deliver their messages to any one of a dozen targeted categories
and audience segments. Products and services available also include
Strategic Ad Banners, Contest Promotions, Content Integration,
Rich Media, Targeted E-Mail, Opt-in Programs, and Web-to-Retail
Merchandising POP Programs.
Exceptional services, promotions, and sweepstakes are what make
Premium Network the consummate one-stop advertising value.
Contact
us at: 415-296-1444
| For more information, contact
Premium Network
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