Today, NCC Media announced that it is entering into an expanded partnership with San Francisco-based Premium Network, Inc., the online advertising and promotion firm with a total of 450 million monthly US visits. The announcement was made by Greg Schaefer, President and CEO of NCC Media.

NCC Media will now represent PremiumChannels.com, which offers advertisers a high level of customization to a consumer audience of 45 niche category channels, which include entertainment, business, social communities, gaming, women, parenting, tweens and more. Premium also specializes in 'out of the box' promotions including sweepstakes and tournaments that create engaging opportunities with target audiences. Premium Channels' inventory will be combined with local MSO inventory. NCC Media's Digital Online packaging will be built off the foundation of their ISP properties using Digital Smart Buy and then adding the strength of endemically targeted online extensions.

"With over 19 billion monthly page views and their ability to target specific demographics and reach multiple audiences simultaneously, Premium Network perfectly complements NCC Media's unrivaled reach of every cable home in the United States," says Schaefer. "We're very excited to be partnering with Premium Network to take both our businesses to the next level."

"Alone, Premium Network could not address the scale of the 20 billion dollar online market, but with the NCC sales team representing our media, we have complete coverage at all major brand advertisers and their agencies on a national and regional level," says Ken Margolis, CEO of Premium Network, Inc. "Additionally, with television and online media convergence, NCC Media's ability to offer advertisers the opportunity to reach their customers on multiple screens allows us to provide greater reach and unmatched buying efficiencies to advertisers."

Premium Network provides its customers with a full range of services including advertising representation, ad banner serving, account management and client billing. The unique side of Premium Network comes from its niche promotional networks and broad promotional capabilities that offer greater value to advertisers and sites than any other firm can provide. The partnership will also allow Premium Network to focus on expanding their product offerings and services while NCC manages the build out of a dedicated sales team.

ABOUT PREMIUM NETWORK
Premium Network Inc., founded by Ken Margolis, has been in business since 1994 and is one of the oldest online media companies. The company offers four brands: PremiumNetwork.com, PremiumChannels.com, PremiumSites.biz and Homepagetakeovers.com. Premium Network, Inc. provides premier quality products that allow online advertisers to implement the latest rich media technology, campaign deployment and management techniques.

ABOUT NCC MEDIA
NCC Media is the ad sales, marketing and technology organization that represents every U.S. market. NCC Media is the media solution that meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation's largest MSOs- Comcast Cable, Cox Communications and Time Warner Cable- NCC Media is constantly evolving to maintain its status as the industry's most effective multi-platform sales organization. Consistent innovation and growth, even in the face of today's challenging advertising landscape, makes NCC Media your best partner in building the media plan of tomorrow. For more on NCC, visit www.spotcable.com.

CONTACTS:
Lori Givens
NCC Media
212.548.3306
lori.givens@nccmedia.com

John Bianchi/Meghan Newton
Goodman Media International for NCC Media
212.576.2700
jbianchi@goodmanmedia.com
mnewton@goodmanmedia.com

For Premium Network
Ken Margolis
Premium Network, Inc.
415.575.1444
kenm@premiumnetwork.com