AdCastPlus is a unique patented advertising solution that provides non-scrollable, time-controllable, TV styled advertising on the web.
 

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Premium Network delivers a game changing medium where ads are effectively shown, reaching targeted audiences, they are measurable and generate all main premium brand performance metric results with AdCastPlus.

	AdCastPlus allows the advertiser to plan media comparable to TV metrics in GRP's so that the effectiveness of an online and TV campaign can be equally compared and valued.
	AdCastPlus is a proprietary and patented technology. The only patented advertising tool that provides a non-scrollable, time-controllable, TV styled online advertising solution that can include any online ad format including video and sound.
	The ad stays in full view while users navigate from page to page or scroll and browse the content below the fold.
	Ads display in full height or width of monitor and auto adjust based on screen resolution or user resizing of browser.
	Banners are non-intrusive and do not interact with site content or pages.
	Ads can be in almost any shape or size and can include any combination of video, stills, sound, and animation.
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banner can be positioned at the top, bottom, left or right of the page. Examples:

Left & Right "time-permanent" ad space & content location  displaying   "timed" ads:

Top and low "time-permanent" ad space & content location  displaying   "timed" ads:

Advertiser advantage:

timed delivery and guaranteed accountability, the ad stays on screen for the length of time specified by the advertiser, like a TV spot   advertisers and agencies can plan online campaigns using the offline metrics   advertisers will be able to monitor their online spending and generate a campaign evaluation in a more homogenous way using the same TV metrics, GRP's   time and day bookings (like on TV) using same planning calendar   AdCastPlus is fully compatible with standard IAB formats and accounting methodology

Time:"10", "15", "30",other

The online GRP:

Limits
Digital GRP's are accounted on the basis of an ad that has been distributed by an ad server. This does not guarantee that the user-audience has actually seen the ad or viewed the ad for a specified length of time because users may navigate to a new page or scroll beyond the fold when the ad is opening. On TV the GRP's are calculated on the bases of an audience that has been exposed to the ad and in order to be accounted as an audience a viewer must have been exposed to the TV screen for at least 60 seconds.

The current audience used has been a dedicated online segment which is different from that used when counting TV GRP's.

Opportunity

AdCastPlus enables TV like GRP accounting because: