Premium Network
Inc. (http://www.premiumnetwork.com), the leading online
advertising and promotions firm, today announced that it
has a verified audience of over 88 million unique monthly
visitors worldwide, a significant milestone for the firm.
Premium Network also announced the launch of its unique new
Premium Buying MatrixT, the industry's first Cost Per User"(CPU)" and
guaranteed frequency based advertising pricing model.
Premium Network is comprised of more than 150 highly trafficked web sites under
contract for advertising representation and now ranks as one of the world's largest
online advertising firms in terms of audience reach.
Since November 2001, Premium Network's audience has been counted and verified
by NetScore (http://www.netscoreonline.com), the Internet Traffic Measurement
Service from ComScore Networks, which tracks a panel of more than 1.5 million
members' Internet use.
Premium Network President Ken Margolis said, "Our network and our advertisers
deserve the very best available third party audience verification. In our eyes,
the NetScore system offers the best alternative for accurate verification of
the rapidly growing Premium Network audience."
Premium Network segments its network audience into key target market categories
that advertisers can use to pinpoint their customer base. In addition to providing
audience verification for the entire network, Netscore currently monitors monthly
unique worldwide visitors for the following Premium Network Portals: Premium
Music Network, (www.premiummusic.net) 34,932,000; Premium Games Network, (www.premiumgames.net)
25,200,000; Premium Kids Network, (www.premiumkids.net) 15,145,000; Premium Tech
Network, (www.premiumtech.net) 16,323,000.
Advertiser's can deliver their messages to any one of a dozen targeted categories
and audience segments. Premium Network offers virtually every major ad serving
and rich media technology, with Unicast, Eyeblaster, Eyewonder, Point Roll, Brilliant
Digital, Flash, Java and Html among the many options Premium Network employs
to serve advertisement messages.
Premium Network is offering a groundbreaking pricing module called the Premium
Buying MatrixT which allows advertisers to make purchases on a Cost Per User"(CPU)" and
guaranteed frequency pricing model. With the Premium Buying Matrix, advertisers
can apply the industry's first reach and frequency pricing model. The Premium
Buying MatrixT takes the uncertainty out of advertising purchases and is the
first true performance based advertising pricing alternative. The Premium Buying
MatrixT allows advertisers to pay for actual results delivered, not advertising
claims or promises. Premium Network also offers the convenience of the proprietary
Premium One ServiceT (One Order, One Bill, One Check). Advertisers can design
and execute broad and sophisticated advertising campaigns with the ease of placing
a single ad.
About the Premium Network: Premium Network is headquartered in San Francisco,
was founded in 1994 by Ken Margolis and is among the most established online
advertising sales and promotion companies. Premium Network focuses on aggregating
related content appealing to specific audiences to leverage one of the industry's
largest online audiences. Featured products and services include Strategic Ad
Banners, Contests & Promotions, Content Integration, Rich Media, Targeted
E-Mails and Opt-in programs. The more than 88 million unique monthly visitors
worldwide (7 billion monthly ad impressions under contract) provides far greater
power to target specific audience segments than conventional approaches. Exceptional
services, promotions and sweepstakes make Premium Network a unique company and
a one-stop advertising value. For more information call (415) 296-1444.
| For more information, contact
Premium Network
| »» Return
to Premium
Network News & Press
