Mar 27, 2002, (INTERNET WIRE via COMTEX) Premium Network Inc. (http://www.premiumnetwork.com), the leading online advertising and promotions firm, today announced that it has a verified audience of over 88 million unique monthly visitors worldwide, a significant milestone for the firm. Premium Network also announced the launch of its unique new Premium Buying Matrix™, the industry's first Cost Per User“(CPU)” and guaranteed frequency based advertising pricing model.

Premium Network is comprised of more than 150 highly trafficked web sites under contract for advertising representation and now ranks as one of the world's largest online advertising firms in terms of audience reach.

Since November 2001, Premium Network’s audience has been counted and verified by NetScore (http://www.netscoreonline.com), the Internet Traffic Measurement Service from ComScore Networks, which tracks a panel of more than 1.5 million members' Internet use.

Premium Network President Ken Margolis said, “Our network and our advertisers deserve the very best available third party audience verification. In our eyes, the NetScore system offers the best alternative for accurate verification of the rapidly growing Premium Network audience.”

Premium Network segments its network audience into key target market categories that advertisers can use to pinpoint their customer base. In addition to providing audience verification for the entire network, Netscore currently monitors monthly unique worldwide visitors for the following Premium Network Portals: Premium Music Network, (www.premiummusic.net) 34,932,000; Premium Games Network, (www.premiumgames.net) 25,200,000; Premium Kids Network, (www.premiumkids.net) 15,145,000; Premium Tech Network, (www.premiumtech.net) 16,323,000.

Advertiser’s can deliver their messages to any one of a dozen targeted categories and audience segments. Premium Network offers virtually every major ad serving and rich media technology, with Unicast, Eyeblaster, Eyewonder, Point Roll, Brilliant Digital, Flash, Java and Html among the many options Premium Network employs to serve advertisement messages.

Premium Network is offering a groundbreaking pricing module called the Premium Buying Matrix™ which allows advertisers to make purchases on a Cost Per User“(CPU)” and guaranteed frequency pricing model. With the Premium Buying Matrix, advertisers can apply the industry's first reach and frequency pricing model. The Premium Buying Matrix™ takes the uncertainty out of advertising purchases and is the first true performance based advertising pricing alternative. The Premium Buying Matrix™ allows advertisers to pay for actual results delivered, not advertising claims or promises. Premium Network also offers the convenience of the proprietary Premium One Service™ (One Order, One Bill, One Check). Advertisers can design and execute broad and sophisticated advertising campaigns with the ease of placing a single ad.

About the Premium Network: Premium Network is headquartered in San Francisco, was founded in 1994 by Ken Margolis and is among the most established online advertising sales and promotion companies. Premium Network focuses on aggregating related content appealing to specific audiences to leverage one of the industry's largest online audiences. Featured products and services include Strategic Ad Banners, Contests & Promotions, Content Integration, Rich Media, Targeted E-Mails and Opt-in programs. The more than 88 million unique monthly visitors worldwide (7 billion monthly ad impressions under contract) provides far greater power to target specific audience segments than conventional approaches. Exceptional services, promotions and sweepstakes make Premium Network a unique company and a one-stop advertising value. For more information call (415) 296-1444.