Premium Network (http://www.premiumnetwork.com),
the leading online advertising and promotions firm, today announced
that it has surpassed 7 billion monthly online ad impressions under
contract, a significant milestone for the firm. Premium Network
now ranks as one of the world's largest online advertising firms.
The March, 2001 issue of Media Post magazine ranked Premium Network
as the 5th largest Internet advertising firm with over 5 billion
monthly impressions. Premium Network has since continued
its rapid expansion and now exceeds 7 billion monthly impressions.
Ken Margolis, President of Premium Network, said, "While other
firms are shrinking workforces, we're expanding. While the
market is in decline, we're growing explosively. Companies
like Philips and HBO come to us because our promotional capabilities
and targeting options give them more effective advertising programs
than they can get elsewhere. Our increased size also makes
us more visible and is helping us become the online advertising
firm of choice for more and more advertisers."
A key component in the firm's growth has been unique, genre-specific
promotional portals. Over the past several months, Premium
Network launched four new promotional portals: Premium Kids Network
(http://www.PremiumKids.net), Premium Tech Network (http://www.PremiumTech.net),
Premium Music Network (http://www.PremiumMusicNetwork.net) and
Premium Games Network (http://www.PremiumGames.net). These
new high traffic portals have 50 million, 160 million, 250 million
and 1 billion monthly ad impressions under contract, respectively. Mr.
Margolis said, "There is no question that our promotional portals
are a powerful competitive advantage in accurately targeting online
promotions for our customers. Our rapid growth in the face of industry-wide
struggles has largely resulted from our development of these portals. Our
advertisers have been extremely enthusiastic about these sites
and we will continue to diversify our portfolio with new promotional
portals."
About the Premium Network:
Premium Network has a unique philosophy: Better Audience = Better
Advertising. One of the oldest and now one of the largest
online advertising firms, Premium Network focuses on aggregating
related content appealing to specific audiences. More than
7 billion monthly ad impressions under contract from related sites
provide far greater power to target specific audience segments
than conventional approaches. Exceptional services, promotions
and sweepstakes make Premium Network the one-stop advertising value.
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