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Premium Network Surpasses 7 Billion Monthly Online Ad Impressions Among Fastest Growing Online Advertising Firms
SAN FRANCISCO, CA, May 2, 2001 – Premium Network (http://www.premiumnetwork.com), the leading online advertising and promotions firm, today announced that it has surpassed 7 billion monthly online ad impressions under contract, a significant milestone for the firm. Premium Network now ranks as one of the world's largest online advertising firms.
The March, 2001 issue of Media Post magazine ranked Premium Network as the 5th largest Internet advertising firm with over 5 billion monthly impressions. Premium Network has since continued its rapid expansion and now exceeds 7 billion monthly impressions.
Ken Margolis, President of Premium Network, said, “While other firms are shrinking workforces, we're expanding. While the market is in decline, we're growing explosively. Companies like Philips and HBO come to us because our promotional capabilities and targeting options give them more effective advertising programs than they can get elsewhere. Our increased size also makes us more visible and is helping us become the online advertising firm of choice for more and more advertisers."
A key component in the firm's growth has been unique, genre-specific promotional portals. Over the past several months, Premium Network launched four new promotional portals: Premium Kids Network (http://www.PremiumKids.net), Premium Tech Network (http://www.PremiumTech.net), Premium Music Network (http://www.PremiumMusicNetwork.net) and Premium Games Network (http://www.PremiumGames.net). These new high traffic portals have 50 million, 160 million, 250 million and 1 billion monthly ad impressions under contract, respectively. Mr. Margolis said, "There is no question that our promotional portals are a powerful competitive advantage in accurately targeting online promotions for our customers. Our rapid growth in the face of industry-wide struggles has largely resulted from our development of these portals. Our advertisers have been extremely enthusiastic about these sites and we will continue to diversify our portfolio with new promotional portals."
About the Premium Network:
Premium Network has a unique philosophy: Better Audience = Better Advertising. One of the oldest and now one of the largest online advertising firms, Premium Network focuses on aggregating related content appealing to specific audiences. More than 7 billion monthly ad impressions under contract from related sites provide far greater power to target specific audience segments than conventional approaches. Exceptional services, promotions and sweepstakes make Premium Network the one-stop advertising value.